Inbound Marketing to Grow Your Business
The concept of inbound marketing is centered around your core buyer personas and the conversion paths they take to your product. Instead of focusing on marketing on external marketing content to introduce customers to your business, inbound marketing focuses on promoting the customer’s action. Rather than vague marketing to the masses for clicks, it focuses on making the right kind of content available for anyone who decides they want or need it. Once a viewer engages with your content, they are presented with a content offer. If they are interested, they will click a Call-to-Action (CTA) button. They then will be asked to fill out a form, purchase, or social media follow in return for an offer presented. With inbound marketing, you should ensure that frequently asked questions, images, videos, content, blogging, etc. are all present on the website.
Identify the Most Relevant Channels
Since inbound marketing is a more targeted approach, it is important to put resources towards the most relevant channels. Specific social media analytics and demographics can determine which channels you should try to engage your clients, and which ones may be a waste of the budget. For example, Instagram is a great place to tell a visual story that shares a glimpse of your business’ identity. Pinterest is great for distributing visual content pieces, such as infographic or original illustrations, in order to attract to your website. Snapchat, on the other hand, is an amazing channel to market to millennials and teenagers but would be a poor choice of marketing if your target is an older demographic.
Repurpose Your Content
Previously published content can always be repurposed to new consumers who prefer a different format. For example, an article can be repurposed into an infographic or video. A long video or article can be published as a series of smaller segments instead, and vice versa. You can also create usable snippets and informative images for social media.
Take Advantage of User- Generated Content
User-generated content is helpful in growing your reputation and credibility with your audience. This can be done through reviews, comments, photos, and more. Also, content can be gathered and shared, which is easy and saves your business resources.
Analyze Your Content Performance
When analyzing your content performance, you should look at four aspects: user behavior, engagement, SEO results, and company revenue. User behavior should be observed to assess for unique visitors, pages viewed per session, and bounce rate. Overall engagement can be analyzed through likes, shares, comments, and mentions. Search Engine Optimization (SEO) results can be assessed through the amount of organic traffic, dwell time, and backlinks. Finally, company revenue relates to number of leads, existing leads affected, and conversion rate.
Columbia Website Design, Development & Marketing, Lexington SC
We have helped hundreds of SC businesses of every size and type reach their web design and visibility goals.
Starting a small business is hard and having the right guidance can really impact the trajectory of your business. Though your success is up to you, it is wise to have a technology /marketing partner to navigate the ever-changing online and social world.
,Those in the service industry often fall into the trap of using their "fixer" mentality to use a do-it-yourself builder to make their website. The problem is that even if they manage to make an adequate design, they will find themselves spending way too much time staying proficient. The key to success is finding what you do well and letting others bless you with what they do well.
The online competitive environment for restaurant websites is strong. Food visuals need to entice and menus need to be easy to navigate and to find what you want. From online ordering to delivery apps, Visibility Web Design can help your customers love what you do.
Retail Web Designs
Whether it's an eBook, an online boutique or a large retail store with thousands of SKUs, Visibility Web Design can find you the right platform for smooth operation with the ability to scale. Our production team can shoot your products and videos.
College Website Design
From school websites to small college websites, we are able to create the marketing and instructional experience your school needs. We provide features for Capital Campaigns, Calendering and Registration.
eCommerce Web Design
WooCommerce plugs into the world's most popular content management system, Wordpress, giving you an easy way to manage your entire site all in one place. Whether you're a startup or you run a massive eCommerce operation, WooCommerce is a great solution for your business.
Real Estate Websites
Your Real Estate Website Should Drive Your Marketing Efforts. We Use a Combination of Forms, Widgets, and IDX Tools to bring lead capture capabilities into your business.
Government / Not For Profit
Visibility Web Design captures your organization’s brand and passion, to ensure your brand is effectively and consistently communicated. Visibility Web Design uses the correct message, tone, mood, color, and style to effectively communicate your brand and champion your cause.
Do you need help getting your websites into compliance with the ever-increasing accessibility requirements?
Photography. Videography. Drone.
Your brand needs to be professional-looking and convincing. High-quality photos and videos go a long way toward enhancing the impact of your online presence.
Mobile App Development
Mobile Apps allow your customers to interact with your business through the tools native to their android or apple devices. The Apps provide features such as push notification, local data storage, personalization, offline availability and faster load times.
Our Process is Simple, Affordable and Effective!
Don’t bet your business success on DIY. You will likely end up wasting your valuable time on a site that shows poorly and is ineffective.
Complete our online form and a team member will contact you
We will meet in person or online to understand your Goals
We will create a web experience that outshines your competition
Our team does the work, allowing you to serve your customers
Start Increasing Your Business' Visibility Today!
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