Columbia Organic SEO 

Search Engine Optimization (SEO) is a way to help your business organically rise in ranks on a search engine results page for relevant industry keywords you wish to target. This will lead to your business being seen by a larger group of searchers, increasing potential customers. With the right SEO work coupled with regular updates and relevant posts, you can expand your visibility to a much wider base of prospects, giving you the precious opportunity to attract and convert them. 

The majority of website traffic is organic search results, which will lead to a dramatic increase in relevant website traffic over time. There are many marketing tactics that will provide results, but they are very short-lived. Meanwhile, SEO results will provide better returns on the SEO cost over time. With the increased website visits you will get through SEO, you will have a better understanding of your customers and what brings them to your site.

Columbia Local Search Optimization

For local businesses, the majority of potential consumers will use Google to find businesses near them. Studies have shown that 80% of searches with “local intent” result in a conversation. Furthermore, the best way to catch the attention of local searchers is through Google Maps marketing.

Columbia Google My Business Optimization?

Google my Business is an easy-to-use and free tool provided by Google to provide concise information about your business to Google searchers. This information includes, but is not limited to, your business name, hours, phone number, website, and description. Google’s local algorithm analyzes and ranks listings based on proximity, prominence, and relevance.

The Importance of Google Maps & Voice Search

According to Google, 83% of U.S. people who visit a store said they used online search before going in. This shows the importance of having a high rank in Google Maps, increasing your brand’s online visibility. When using Google Maps marketing, you are taking full advantage of your brand’s online presence in Google Maps. This can be achieved through the use of your Google My Business profile.

One of the most useful aspects is the reviews section. This is a great way for your business to raise your credibility and improve the customer experience. Not only are the customer reviews and ratings important, but the business’s response to the reviews is equally or more important to many customers. Google then analyzes many aspects of these reviews when considering ranking. Another crucial ranking factor in Google’s algorithm is links. Building local links is especially important with Google Map ranking. The best method is to begin with a business that you already have developed a relationship with and offer to write a testimonial in exchange for a link. Consider niches that offer services that complement your business, but are not competitors and then explore how you can incorporate these companies into your content outreach.