Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a way to help your business organically rise in ranks on a search engine results page for relevant industry keywords you wish to target. This will lead to your business being seen by a larger group of searchers, increasing potential customers.
With the right SEO work coupled with regular updates and relevant posts, you can expand your visibility to a much wider base of prospects, giving you the precious opportunity to attract and convert them.
Build Website Traffic Over Time
The majority of website traffic is organic search results, which will lead to a dramatic increase in relevant website traffic over time. There are many marketing tactics that will provide results, but they are very short-lived. Meanwhile, SEO results will provide better returns on the SEO cost over time. With the increased website visits you will get through SEO, you will have a better understanding of your customers and what brings them to your site.
For local businesses, the majority of potential consumers will use Google to find businesses near them. Studies have shown that 80% of searches with “local intent” result in a conversation. Furthermore, the best way to catch the attention of local searchers is through Google Maps marketing.
What is Google Maps Marketing?
According to Google, 83% of U.S. people who visit a store said they used online search before going in. This shows the importance of having a high rank in Google Maps, increasing your brand’s online visibility. When using Google Maps marketing, you are taking full advantage of your brand’s online presence in Google Maps. This can be achieved through the use of your Google My Business profile.
What is Google My Business?
Google my Business is an easy-to-use and free tool provided by Google to provide concise information about your business to Google searchers. This information includes, but is not limited to, your business name, hours, phone number, website, and description. Google’s local algorithm analyzes and ranks listings based on proximity, prominence, and relevance.
How to Optimize for Google Maps
One of the most useful aspects is the reviews section. This is a great way for your business to raise your credibility and improve the customer experience. Not only are the customer reviews and ratings important, but the business’s response to the reviews is equally or more important to many customers. Google then analyzes many aspects of these reviews when considering ranking. Another crucial ranking factor in Google’s algorithm is links. Building local links is especially important with Google Map ranking. The best method is to begin with a business that you already have developed a relationship with and offer to write a testimonial in exchange for a link. Consider niches that offer services that complement your business, but are not competitors and then explore how you can incorporate these companies into your content outreach.
Columbia Website Design, Development & Marketing, Lexington SC
We have helped hundreds of SC businesses of every size and type reach their web design and visibility goals.
Starting a small business is hard and having the right guidance can really impact the trajectory of your business. Though your success is up to you, it is wise to have a technology /marketing partner to navigate the ever-changing online and social world.
,Those in the service industry often fall into the trap of using their "fixer" mentality to use a do-it-yourself builder to make their website. The problem is that even if they manage to make an adequate design, they will find themselves spending way too much time staying proficient. The key to success is finding what you do well and letting others bless you with what they do well.
The online competitive environment for restaurant websites is strong. Food visuals need to entice and menus need to be easy to navigate and to find what you want. From online ordering to delivery apps, Visibility Web Design can help your customers love what you do.
Retail Web Designs
Whether it's an eBook, an online boutique or a large retail store with thousands of SKUs, Visibility Web Design can find you the right platform for smooth operation with the ability to scale. Our production team can shoot your products and videos.
College Website Design
From school websites to small college websites, we are able to create the marketing and instructional experience your school needs. We provide features for Capital Campaigns, Calendering and Registration.
eCommerce Web Design
WooCommerce plugs into the world's most popular content management system, Wordpress, giving you an easy way to manage your entire site all in one place. Whether you're a startup or you run a massive eCommerce operation, WooCommerce is a great solution for your business.
Real Estate Websites
Your Real Estate Website Should Drive Your Marketing Efforts. We Use a Combination of Forms, Widgets, and IDX Tools to bring lead capture capabilities into your business.
Government / Not For Profit
Visibility Web Design captures your organization’s brand and passion, to ensure your brand is effectively and consistently communicated. Visibility Web Design uses the correct message, tone, mood, color, and style to effectively communicate your brand and champion your cause.
Do you need help getting your websites into compliance with the ever-increasing accessibility requirements?
Photography. Videography. Drone.
Your brand needs to be professional-looking and convincing. High-quality photos and videos go a long way toward enhancing the impact of your online presence.
Mobile App Development
Mobile Apps allow your customers to interact with your business through the tools native to their android or apple devices. The Apps provide features such as push notification, local data storage, personalization, offline availability and faster load times.
Our Process is Simple, Affordable and Effective!
Don’t bet your business success on DIY. You will likely end up wasting your valuable time on a site that shows poorly and is ineffective.
Complete our online form and a team member will contact you
We will meet in person or online to understand your Goals
We will create a web experience that outshines your competition
Our team does the work, allowing you to serve your customers
Start Increasing Your Business' Visibility Today!
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We look forward to hearing about your plans.