Using Google My Business for your Columbia Local Search

Google My Business (GMB) is an easy-to-use tool that will bring more visibility to your business – not only just online, but in-person as well. This tool allows you to claim and verify your business online, which is an important first step when trying to get more customers. There are many reasons for your business to incorporate GMB, but perhaps the best reason is because it is free to use. With a GMB profile you can make it easier for customers to find the physical location of your business by making your business appear on Google Maps. It also makes your business easier to find on the internet, by improving its search visibility. It is crucial for a business to have search visibility, because if the people searching generally are in need of your assistance at that time.

The Google My Business profile has the option to display helpful information to the searcher, such as hours of operation, a phone number, website, and location. You have the ability to insert a 750-character description, providing you with an opportunity to tell your prospective customers what makes your business different. However, it is important to monitor your GMB profile because searchers can change information on your account, sometimes without it notifying you.

There is a Google My Business app that can be used to monitor the profile, add pictures, and respond to reviews. The profile also shares customer reviews, making it easier to respond and manage them. Studies have shown that positive reviews help customers trust the business. Another useful feature is the booking button feature, which allows people to book an appointment directly from your GMB listing.