Starting an Online Business

Create a Business Plan

The first step of creating an online business is to come up with a business plan. When assessing your business idea, it is important to attempt to pinpoint any weaknesses your concept may have. Many people do not think through the potential weak points, leading to a very rocky beginning. Next, analyze the market and any competitors you will have in order to strengthen your idea. This should help you identify some opportunities or aspects that you have not yet considered. You will need to determine your target market and what the best ways to reach them will be. In order to be successful forming a successful team, you will need to show any potential partners and employees that you are serious and dedicated to your idea so that they can put the same energy into it. Part of this confidence needs to come from your research. You will need to carefully calculate when you expect your business to begin making a profit, so you can properly prepare for the required startup capital.


Determine Your Business Name and Domain Name

The name of your business is the foundation of good branding and a successful business. When creating your name there are several aspects to consider. Is the name easy to pronounce and spell? How does it sound when I say it out loud? How does the acronym look? What do others think of the name? How does the name compare to others? It is advised to avoid making names that include a geographic location or trends. A great name is memorable and conveys the mission of the business.


Form Your Business

For most small businesses, registering a limited liability company (LCC) is a great option to increase credibility and protect yourself from personal liability in the event that your business is sued. In South Carolina, you can set up an LCC for as little as $110. Other great options include looking into sole proprietorship, partnerships, and corporations. If you want to protect the name, a word, or a symbol then you will need to trademark it. In order to obtain an Employer ID Number, you will need to register on the Internal Revenue Service (IRS) website.


Create a Web Presence

Regardless of if you are ready to make a website immediately or not, it is smart to look and see if the web domain you desire is available. You may want to buy the URL regardless to prevent others from acquiring it. However, a professional website is critical to the long-term success of your business, regardless of what industry you are in. It will provide customers to discover your products/services online, as well as increase your business’s credibility.

We have helped hundreds of Columbia SC businesses of every size and type reach their web design and visibility goals. Let us help yours!


SEO for Columbia  Startups

Starting a small business is hard and having the right guidance can really impact the trajectory of your business. Though your success is up to you, it is wise to have a website design /marketing partner to navigate the ever-changing online and social world.

Service Industry

Those in the service industry often fall into the trap of using their "fixer" mentality to use a do-it-yourself builder to make their web design. The problem is that even if they manage to make an adequate website design, they will find themselves spending way too much time staying proficient. The key to success is finding what you do well and letting others bless you with what they do well.

Restaurant Website Design

The online competitive environment for restaurant websites is strong. Food visuals need to entice and menus need to be easy to navigate and to find what you want. From online ordering to delivery apps, Visibility Web Design can help your customers love what you do.

Retail Web Design

Whether it's an eBook, an online boutique or a large retail store with thousands of SKUs, Visibility Web Design can find you the right platform for smooth operation with the ability to scale. Our production team can shoot your products and videos. Website Design Services with push notifications to promote conversions.

College Website Design

From school websites to small college websites, we are able to create the marketing and instructional experience your school needs.  We provide web design features for Capital Campaigns, Calendering, and Registration.

Seo for eCommerce

WooCommerce plugs into the world's most popular content management system, WordPress, giving you an easy way to manage your entire site all in one place. Whether you're a startup or you run a massive eCommerce operation, a WooCommerce is a great solution for your business.

Real Estate Websites

Your Real Estate Website Should Drive Your Marketing Efforts.  We Use a Combination of Forms, Widgets, and IDX Tools to bring lead capture capabilities into your business. Our website designs provide social sharing so you can keep those sales funnels flowing.

Government / Not For Profit

Visibility Web Design captures your organization’s brand and passion, to ensure your brand is effectively and consistently communicated. Visibility Web Design uses the correct message, tone, mood, color, and style to effectively communicate your brand and champion your cause.

ADA Compliance

Do you need help getting your websites into compliance with the ever-changing website design accessibility requirements?

Photography.  Videography. Drone.

Your website design needs to be professional-looking and convincing. High-quality photos and videos go a long way toward enhancing the impact of your online presence.

Mobile App Development

Mobile Apps allow your customers to interact with your business through the tools native to their android or apple devices. The Apps provide features such as push notification, local data storage, personalization, offline availability and faster load times.

Our Process is Simple, Affordable and Effective!

Don’t bet your business success on DIY. You will likely end up wasting your valuable time on a site that shows poorly and is ineffective.


Complete our online form and a team member will contact you


We will meet in person or online to understand your Goals


We will create a web experience that outshines your competition

Our team does the work, allowing you to serve your customers

We would love to hear from you Today!

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